Problem
We can’t afford some of the bolder ideas to make Christchurch stand out for the rebuild after the earthquake
Hunch
There must be some significant economic cost to be just another boring city
Crunch
Comparison show a 100% difference in house prices between iconic and boring cities
Munch
Grant Ryan presented the crunched hunch at TEDxEQCHCH in 2011 with the aim to make sure the key decision makers in Christchurch are aware of this cost and opportunity
the story so far
This came about after presenting the Elevated Garden City concept and being told it's too bold. The term economic cost of being boring is used by some of the people involved in the rebuild, but it is hard to say if this bit of work made much of a difference - but we still like the analysis.
See video of the full presentation below.