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  • Problem

    search engines were rubbish and full of spam (back in 1998)

  • Hunch

    should be able to learn from other people's searches on the same keywords to improve subsequent searches

  • Crunch

    GlobalBrain search engine that continually improved search results relevance by learning from user activity

  • Munch

    because of the nature of the crunched hunch we needed to partner with a large search engine company for this to work

  • the story so far

    Sold to NBCi in 2000. NBCi was NBC’s Internet arm and at its peak was the 7th most visited website in the US. NBCi closed during the dot com crash and the GlobalBrain technology was bought back and is now run as SLI-Systems.