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Problem
cities are getting too congested and it's getting harder to move around
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Hunch
must be another bike configuration that is inherently smaller and designed for lower speeds, perfect for cities
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Crunch
YikeBike, the worlds smallest, lightest electric folding bike
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Munch
Create a brand around selling high quality YikeBikes and license the technology to other companies to create mass produced versions of the product
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the story so far
the thinking behind this hunch was prompted by the Segway, even before it was launched. We thought it was a very interesting problem they were trying to solve and while the technology behind the Segway is impressive we thought there must be a way to do it lighter, simpler, smaller and cheaper. The result is a multi-award winning design that was named in the top 50 inventions of 2009 by Time magazine and has already been sold in 56 countries around the world